EdTech consulting that builds products learners love and investors back

Learning science, product strategy and AI expertise for education companies. We help you build products that engage learners, prove outcomes and grow revenue.

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Choose a stage Example

Where learners drop off

Common problem

Learners cannot tell what the product offers or who it is for.

How we help

We sharpen the value proposition and the learners you target.

Example learner journey.

EdTech now has to prove outcomes, not just growth

  • $2.4 billionglobal EdTech venture funding in 2024
  • 88%down from the 2021 peak

The funding environment has changed. Global EdTech venture funding fell to about $2.4 billion in 2024, down 88% from its 2021 peak, according to HolonIQ data. Investment is concentrating in fewer companies with a clear focus on access, automation and alternative education models.

That raises the bar for every education product. Engagement and completion matter more than downloads. AI features must solve real learning problems. Revenue models must work without constant new funding.

Products that win combine strong learning design, meaningful use of AI and clear evidence of learner outcomes.

Source: HolonIQ data, reported by Higher Ed Dive, 2025.

Who this is for

  • EdTech startups

    Validating product-market fit and preparing for investment.

  • Growing EdTech companies

    Facing low engagement, weak completion or churn.

  • Education businesses

    Adding AI tutors, assessment or personalization to their products.

  • Universities and training providers

    Building their own learning products or platforms.

  • Corporate learning platforms

    Improving learner experience and outcome reporting.

  • Investors and accelerators

    Seeking independent learning design review of portfolio products.

Our EdTech consulting services

Strategy

Decide who you serve, what to build and how it earns.

EdTech Product Strategy & Roadmap

We help you define target learners, sharpen your value proposition and prioritize features on a roadmap tied to learning outcomes and business goals.

Best for
Founders and product teams planning the next stage of growth.
Typical deliverables
Learner and market research summary, value proposition, prioritized roadmap, success metrics.

Monetization Strategy

We work through pricing and business models, including subscriptions, institutional licensing, certifications and B2B partnerships.

Best for
Companies with usage but unclear or weak revenue.
Typical deliverables
Business model options, pricing and packaging recommendations, B2B and institutional sales approach.

Experience

Make the product work the way people learn.

Learning Experience & UX Design for Products

We map learner journeys and redesign experiences around how people actually learn and stay motivated, across web and mobile.

Best for
Products with traffic but weak engagement, completion or repeat use.
Typical deliverables
Learner journey maps, UX review, wireframes and prototypes, engagement design recommendations, usability findings.

AI Features for Education Products

We help you decide where AI genuinely improves learning, such as AI tutors, automated feedback, adaptive paths and content generation, and specify how to build it responsibly.

Best for
Teams under pressure to ship AI features who want to ship the right ones.
Typical deliverables
AI use-case prioritization, feature specifications, model and vendor recommendations, data privacy and safety requirements, rollout plan.

Learning Analytics

We design the metrics, tracking and dashboards that show where learners succeed, stall or drop off, so product and learning decisions are based on evidence.

Best for
Products with users but no reliable view of learning outcomes.
Typical deliverables
Learning metrics framework, event tracking plan, dashboard design, outcome reporting for customers and investors.

Growth

Ongoing guidance from validation to investor readiness.

EdTech Startup Advisory

Ongoing advisory for founders on product validation, go-to-market, scaling and investor readiness.

Best for
Early-stage founders who want an experienced education partner alongside them.
Typical deliverables
Monthly advisory sessions, pitch and product reviews, go-to-market plan, investor readiness checklist.

How we work

  1. 1

    Understand

    We learn your product, learners, data and goals.

  2. 2

    Diagnose

    We review learning design, UX, analytics and business model to find the biggest opportunities.

  3. 3

    Recommend

    We prioritize actions by impact and effort.

  4. 4

    Build together

    We work with your product and content teams to design and test improvements.

  5. 5

    Measure

    We track the effect on engagement, outcomes and revenue.

What makes us different

  • Learning science meets product thinking

    We combine instructional design expertise with product strategy, a pairing most product consultancies lack.

  • AI expertise in-house

    Our AI practice helps you scope and build AI features that are useful, safe and feasible.

  • Outcome focus

    We help you measure and report learning outcomes, which customers and investors increasingly expect.

  • Content and platform support

    When you need it, our teams can build content and platforms as well as advise on them.

Build an education product that proves its value

Tell us where your product is today and where you want it to go. We will recommend the highest-impact next step.

Schedule a Consultation
Call us
+91 80727 23025
Email us
info@hayag.co

Talk to our EdTech team

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Prefer to talk? Call +91 80727 23025 or email info@hayag.co.

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